Rodgers, Shelly: search on Z-Library

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1

What Comes Next?

Rodgers, Shelly

Journal:

Journal of Advertising

Year:

2020

File:

PDF, 339 KB

2020

2

THE EFFECTS OF SPONSOR RELEVANCE ON CONSUMER REACTIONS TO INTERNET SPONSORSHIPS

Rodgers, Shelly

Journal:

Journal of Advertising

Year:

2003

Language:

english

File:

PDF, 189 KB

english, 2003

3

What does the brand say? Effects of brand feedback to negative eWOM on brand trust and purchase intentions

Bhandari, Manu, Rodgers, Shelly

Journal:

International Journal of Advertising

Year:

2017

Language:

english

File:

PDF, 566 KB

english, 2017

4

The Interactive Advertising Model

Rodgers, Shelly, Thorson, Esther

Journal:

Journal of Interactive Advertising

Year:

2000

Language:

english

File:

PDF, 297 KB

english, 2000

5

Why We Need Better Measures Of Research Impact in Advertising

Rodgers, Shelly

Journal:

Journal of Advertising Research

Year:

2018

Language:

english

File:

PDF, 339 KB

english, 2018

6

Relationships Between Blogs as EWOM and Interactivity, Perceived Interactivity, and Parasocial Interaction

Thorson, Kjerstin S., Rodgers, Shelly

Journal:

Journal of Interactive Advertising

Year:

2006

Language:

english

File:

PDF, 348 KB

english, 2006

7

Decoding Science: Development and Evaluation of a Science Communication Training Program Using a Triangulated Framework

Rodgers, Shelly, Wang, Ze, Maras, Melissa A., Burgoyne, Suzanne, Balakrishnan, Bimal, Stemmle, Jon, Schultz, Jack C.

Journal:

Science Communication

Year:

2018

Language:

english

File:

PDF, 334 KB

english, 2018

8

Special Issue Introduction: Digital Engagement with Advertising

Rodgers, Shelly, Thorson, Esther

Journal:

Journal of Advertising

Year:

2018

Language:

english

File:

PDF, 272 KB

english, 2018

9

Stereotypical Portrayals of Emotionality in News Photos

Rodgers, Shelly, Kenix, Linda Jean, Thorson, Esther

Journal:

Mass Communication & Society

Year:

2007

Language:

english

File:

PDF, 159 KB

english, 2007

10

Gender and E-Commerce: An Exploratory Study

RODGERS, SHELLY, HARRIS, MARY ANN

Journal:

Journal of Advertising Research

Year:

2003

Language:

english

File:

PDF, 335 KB

english, 2003

11

The Effects of Sponsor Relevance on Consumer Reactions to Internet Sponsorships

Journal:

Journal of Advertising

Year:

2003-2004

Language:

english

File:

PDF, 1.90 MB

english, 2003-2004

12

The Interactive Advertising Model Tested

Rodgers, Shelly

Journal:

Journal of Interactive Advertising

Year:

2002

Language:

english

File:

PDF, 320 KB

english, 2002

13

Gender and e-commerce: an exploratory study

Rodgers, Shelly, Harris, Mary Ann

Journal:

Journal of Advertising Research

Year:

2003

Language:

english

File:

PDF, 254 KB

english, 2003

14

Post-Adoption Attitudes To Advertising On The Internet

Rodgers, Shelly, Chen, Qimei

Journal:

Journal of Advertising Research

Year:

2002

Language:

english

File:

PDF, 122 KB

english, 2002

15

An Improved Way To Characterize Internet Users

Rodgers, Shelly, Sheldon, Kennon M.

Journal:

Journal of Advertising Research

Year:

2002

Language:

english

File:

PDF, 123 KB

english, 2002

16

Representation of Women in News and Photos: Comparing Content to Perceptions

María E. Len-Ríos, Shelly Rodgers, Esther Thorson, Doyle Yoon

Journal:

Journal of Communication

Year:

2005

Language:

english

File:

PDF, 94 KB

english, 2005

17

A Socialization Perspective on Male and Female Reporting

Shelly Rodgers, Esther Thorson

Journal:

Journal of Communication

Year:

2003

Language:

english

File:

PDF, 99 KB

english, 2003

18

Effects of Valence and Extremity of eWOM on Attitude toward the Brand and Website

Lee, Mira, Rodgers, Shelly, Kim, Mikyoung

Journal:

Journal of Current Issues & Research in Advertising

Year:

2009

Language:

english

File:

PDF, 1.14 MB

english, 2009

19

Revisiting fundraising encroachment of public relations in light of the theory of donor relations

Swanger, William, Rodgers, Shelly

Journal:

Public Relations Review

Year:

2013

Language:

english

File:

PDF, 262 KB

english, 2013

20

Health Organizations’ Use of Facebook for Health Advertising and Promotion

Park, Hyojung, Rodgers, Shelly, Stemmle, Jon

Journal:

Journal of Interactive Advertising

Year:

2011

Language:

english

File:

PDF, 442 KB

english, 2011

21

Cancer Coverage in General-Audience and Black Newspapers

Cohen, Elisia L., Caburnay, Charlene A., Luke, Douglas A., Rodgers, Shelly, Cameron, Glen T., Kreuter, Matthew W.

Journal:

Health Communication

Year:

2008

Language:

english

File:

PDF, 109 KB

english, 2008

22

The Reporting of Crime and Violence in the Los Angeles Times: Is There a Public Health Perspective?

Rodgers, Shelly, Thorson, Esther

Journal:

Journal of Health Communication

Year:

2001

Language:

english

File:

PDF, 211 KB

english, 2001

23

What’s in a Name? The Difference Is Strategic Communication

Rodgers, Shelly

Journal:

Journal of Advertising Education

Year:

2018

Language:

english

File:

PDF, 459 KB

english, 2018

24

A gene-driven ENU-based approach to generating an allelic series in any gene

Mohamed Mohideen Quwailid, Alison Hugill, Neil Dear, Lucie Vizor, Sara Wells, Emma Horner, Shelly Fuller, Jessica Weedon, Hamish McMath, Paul Woodman, David Edwards, David Campbell, Susan Rodger, Joan

Journal:

Mammalian Genome

Year:

2004

Language:

english

File:

PDF, 186 KB

english, 2004

25

Newspaper Tobacco Advertising Focuses on Cessation

Willis, Erin, Schauster, Erin, Rodgers, Shelly, Everett, Kevin

Journal:

Newspaper Research Journal

Year:

2014

Language:

english

File:

PDF, 8.34 MB

english, 2014

26

A Multi-Year Study of Tobacco Control in Newspaper Editorials Using Community Characteristic Data and Content Analysis Findings

Stanfield, Kellie, Rodgers, Shelly

Journal:

Health Communication

Year:

2017

Language:

english

File:

PDF, 898 KB

english, 2017

27

Internet Motives of Users in the United States, United Kingdom, Australia, and Korea

Rodgers, Shelly, Jin, Yan, Rettie, Ruth, Alpert, Frank, Yoon, Doyle

Journal:

Journal of Interactive Advertising

Year:

2005

Language:

english

File:

PDF, 824 KB

english, 2005

28

Media Usage as Health Segmentation Variables

Rodgers, Shelly, Chen, Qimei, Duffy, Margaret, Fleming, Kenneth

Journal:

Journal of Health Communication

Year:

2007

Language:

english

File:

PDF, 92 KB

english, 2007

29

Ad Placement in E-Newspapers Affects Memory, Attitude

Rodgers, Shelly, Cameron, Glen T., Brill, Ann M.

Journal:

Newspaper Research Journal

Year:

2005

Language:

english

File:

PDF, 681 KB

english, 2005

30

Experientially learning how to communicate science effectively: A case study on decoding science

Luisi, Monique L. R., Rodgers, Shelly, Schultz, Jack C.

Journal:

Journal of Research in Science Teaching

Year:

2019

Language:

english

File:

PDF, 1.92 MB

english, 2019

31

The Reporting of Crime and Violence in the Los Angeles Times: Is There a Public Health Perspective?

Thorson, Shelly Rodgers, Esther

Journal:

Journal of Health Communication

Year:

2001

Language:

english

File:

PDF, 230 KB

english, 2001

32

“Fixing”; stereotypes in news photos: A synergistic approach with the Los Angeles times

Rodgers, Shelly, Thorson, Esther

Journal:

Visual Communication Quarterly

Year:

2000

Language:

english

File:

PDF, 699 KB

english, 2000

33

Reporting on Health to Ethnic Populations: A Content Analysis of Local Health News in Ethnic Versus Mainstream Newspapers

Wang, Ye, Rodgers, Shelly

Journal:

Howard Journal of Communication

Year:

2013

Language:

english

File:

PDF, 1.45 MB

english, 2013

34

Analyzing Health Organizations' Use of Twitter for Promoting Health Literacy

Park, Hyojung, Rodgers, Shelly, Stemmle, Jon

Journal:

Journal of Health Communication

Year:

2013

Language:

english

File:

PDF, 1.40 MB

english, 2013

35

Building the health news agenda in local newspapers: Lessons for health-care managers

Young, Rachel, Alhabash, Saleem, Rodgers, Shelly, Stemmle, Jon

Journal:

Journal of Management & Marketing in Healthcare

Year:

2011

Language:

english

File:

PDF, 566 KB

english, 2011

36

Development of an Instrument to Measure Web Site Personality

Chen, Qimei, Rodgers, Shelly

Journal:

Journal of Interactive Advertising

Year:

2006

Language:

english

File:

PDF, 1.21 MB

english, 2006

37

Alcohol and Tobacco Advertising in Black and General Audience Newspapers: Targeting with Message Cues?

Cohen, Elisia L., Caburnay, Charlene A., Rodgers, Shelly

Journal:

Journal of Health Communication

Year:

2011

Language:

english

File:

PDF, 136 KB

english, 2011

38

Consumer Insights from Peer-to-Peer Communication in an Online Health Community of Weight Management

Wang, Ye, Willis, Erin, Rodgers, Shelly

Journal:

Journal of Consumer Health on the Internet

Year:

2014

Language:

english

File:

PDF, 98 KB

english, 2014

39

Characteristics of Community Newspaper Coverage of Tobacco Control and Its Relationship to the Passage of Tobacco Ordinances

Eckler, Petya, Rodgers, Shelly, Everett, Kevin

Journal:

Journal of Community Health

Year:

2016

Language:

english

File:

PDF, 435 KB

english, 2016

40

Investigating Brand Feedback in eWOM Messages: Effects of Stability and Controllability of Problem Causes on Brand Attitude and Purchase Intention

Bhandari, Manu, Rodgers, Shelly, Pan, Po-lin

Journal:

Telematics and Informatics

Year:

2020

File:

PDF, 770 KB

2020

41

Sexual and gender minority’s social media user characteristics: Examining preferred health information

Park, Hyojung, Rodgers, Shelly, McElroy, Jane A., Everett, Kevin

Journal:

Health Marketing Quarterly

Year:

2017

Language:

english

File:

PDF, 660 KB

english, 2017

42

‘Reality’ in the St. Louis Post-Dispatch

Rodgers, Shelly, Thorson, Esther, Antecol, Michael

Journal:

Newspaper Research Journal

Year:

2000

Language:

english

File:

PDF, 826 KB

english, 2000

43

Exercise ameliorates neurocognitive impairments in a translational model of pediatric radiotherapy

Sahnoune, Iman, Inoue, Taeko, Kesler, Shelli R, Rodgers, Shaefali P, Sabek, Omaima M, Pedersen, Steen E, Zawaski, Janice A, Nelson, Katharine H, Ris, M Douglas, Leasure, J Leigh, Gaber, M Waleed

Journal:

Year:

2017

Language:

english

File:

PDF, 530 KB

english, 2017

44

Perceived Health Reporting Knowledge and News Gathering Practices of Health Journalists and Editors at Community Newspapers

Shoenberger, Heather, Rodgers, Shelly

Journal:

Journal of Health Communication

Year:

2017

Language:

english

File:

PDF, 437 KB

english, 2017

45

Ethnic, Mainstream Papers Differ on Health Reporting

Willis, Erin, Ham, Chang Dae, Rodgers, Shelly

Journal:

Newspaper Research Journal

Year:

2014

Language:

english

File:

PDF, 8.10 MB

english, 2014

46

House Ads in Print Editions Promote E-Newspapers

Rodgers, Shelly, Jin, Yan, Choi, Yoohyeung, Siu, Wanda, Brill, Ann M.

Journal:

Newspaper Research Journal

Year:

2005

Language:

english

File:

PDF, 4.76 MB

english, 2005

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